Earlier this year Mountain Dew announced India’s biggest ever gaming championship – Dew Arena, this contest went on for 9 weeks where contestants battled their way to get a chance to have their profile on Mountain Dew bottles along with a prize pool worth INR 10 Lakhs.
Highlights of the Championship and the Finale:
* The Championship received over 75,000 participants, more than double the estimated initial participation target of 30,000
* The finale saw 26 finalists across various teams who qualified for the Finale compete on the immensely popular – Forza 6, DOTA 2, Street Fighter 4, FIFA and CS:GO
* Mountain Dew also reached out to gaming enthusiasts physically in the form of a massive, 50-city gaming truck activation